Technology and Creative Opportunities for the Underserved

Margaret Odoro

Empowered by knowledge, inspired by rhythm, Margaret is composing her own success story.

Margaret Odoro, from Ondo State, holds a BSc in Education and Computer Science. With a strong desire to advance her career as a Music Business Executive, she aims to hold a significant position at a major record label and manage thriving artists. However, limited knowledge in key areas made her doubt her abilities to seize opportunities. Participating in the Engage Nigeria programme online and in Lagos, Margaret gained significant insights into the publishing industry and music rollout strategies. She also actively participated in Live Event Production. The programme equipped her with essential skills in event production and creative strategy, which were pivotal for her career growth.

Skills Learnt

Music rollout strategy, Live Event Production, Creative Strategy

Upon completing the programme, Margaret secured a position as a Marketing Associate at Castle Grey Studios. She has since developed marketing strategies for music releases by the record label’s flagship artist. This role allowed her to apply her newfound skills, significantly boosting her confidence in task approach and execution. Looking ahead, Margaret plans to seek more knowledge and experience in the industry. She aims to establish herself as a leading professional in the entertainment industry and help artists achieve their goals of taking over the mainstream market. Reflecting on her journey, Margaret finds the Engage Nigeria Programme to be incredibly helpful. She praises the programme’s detailed and informative content, valuable for both beginners and advanced practitioners. Margaret appreciates the careful planning of the programme and encourages every budding and established creative to join the programme, highlighting the invaluable knowledge and the opportunity to network with talented peers.

Future Plans

Establish myself as a leading professional in the entertainment industry. Help artists achieve their goals in taking over the mainstream market

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